在礼品盒中，结构和外观是极其重要的元素。好的结构设计可减轻礼品内部产生的碰撞，保护了产品的完整性;外观的视觉表达可直观的传达产品信息,使消费者直观了解产品。

In the gift box, structure and appearance are extremely important elements. Good structure design can reduce the collision inside the gift, protect the integrity of the product; The visual expression of appearance can directly convey product information and make consumers intuitively understand products.

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上图的这款礼品盒是天地盖型礼品盒，每次轻轻的打开盖盒，就像一种仪式感，在优雅中带有拆礼物的惊喜感。盖盒上的礼品形状与盖内形状相吻合，在视觉上形成极佳的展示效果。

The gift box above is a heaven and earth cover type gift box. Every time you gently open the cover box, it feels like a sense of ritual, and in the elegance, there is a sense of surprise when you open the gift. The shape of the gift on the cover box matches the shape inside the cover, forming an excellent display effect visually.